It is no secret that the baby boomer generation transformed Australia to what it is now. People that fall into this generation are the healthiest, most active, and best educated generation the country had seen.
However, many misconceptions and myths surround the baby boomer generation. There is no shortage of misinformation, whether it’s the media or public perception.
In this post, we decided to set the record straight. We listed seven untruths about baby boomers that every generation should be informed of.
Myth 1 – Baby boomers are technologically challenged
Contrary to popular belief, baby boomers are using technology as much as millenials. Tech-savvy seniors are increasing everyday.
Myth 2 – Baby boomers are not on social media
The fact that you’re reading this now disproves this notion. Seniors are increasingly using social networks like Facebook to reconnect with old friends, and to make brand new connections as well.
Myth 3 – Baby boomers are married to empty nesters
Whether it’s adult children staying past their welcome or the breakdown of a relationship, traditional notions of baby boomer life at home are changing.
Myth 4 – Baby boomers are brand loyal
Many companies have found this out the hard way. Baby boomers are just likely as their younger counterparts to switch products to get a better deal and save.
Myth 5 – Baby boomers are winding down with age
This couldn’t be more untrue! Baby boomers around the country are using this time to discover new active passions, travel and do things they always wanted to.
Myth 6 – Baby boomers are all the same
If you only went by their portrayal in the media you’d be forgiven for thinking baby boomers were all the same, but they actually lead an interesting, diverse lives.
Myth 7 – Baby boomers are the “me” generation
This common public perception of baby boomers as selfish or entitled is quite of the mark with reality, as they are often generous and caring for the world.
What do you think of these baby boomers myths? Let us know your thoughts in the comments.